Executive View: (Read-Only)
Today's focus
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Good afternoon, Advisor.
Your live business metrics are shown below. FRIDAY surfaces actionable work from your governed data.
Meetings
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Open the Meeting Control Center
Webinars
📡
Open the Webinar studio
Ask FRIDAY
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Market Pulse
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Today's Priorities —
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Appointments
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Who Needs Attention
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Pipeline
Communications
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Webinar
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Meetings
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Operational Tools
Your Integrations verified

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Executive overview and advisor management.

Advisor Roster
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My Business

Live business overview · sample data pending live CRM link

Advisor Scorecard
FRIDAY Pipeline Context live
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Client Workspace checking...

Every client is an AI workspace — FRIDAY has full context.

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Searching recent contacts only

Planning Center

AI-assisted planning tools. Pick a tool and FRIDAY drafts the plan.

Meetings beta

DIA WealthBridge FRIDAY — Meeting Control Center

Open in Zoom ↗
Meeting Platform
Zoom Account
Not Connected
Connect your Zoom account to sync and manage meetings.
Meeting Type
FRIDAY Live Presenter
Ready
Paste a Zoom link to send FRIDAY into that meeting, or leave it empty to start a new Zoom meeting with FRIDAY.
FRIDAY Copilot
FRIDAY can assist the advisor during meetings and webinars.
Offline
Connected Services
Zoom
Google Meet
FRIDAY AIOS
FRIDAY Live Presenter
Today's Meetings
📹
No meetings scheduled for today.
Connect Zoom to synchronize your meeting schedule with FRIDAY.

Webinar

FRIDAY — Webinar registration, confirmation & appointment flow

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Registrant Lookup
Actions

Markets & Strategies

Market conditions, index-crediting parameters, allocation decision support, and illustrative scenarios.

Market Conditions
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Index Strategies — Crediting Parameters

Caps, participation rates, floors, and spreads are product/index-crediting parameters — they are NOT market performance and do not represent guaranteed returns.

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Strategy History
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Allocation Intelligence

Illustrative information only. Index performance, caps, participation rates, floors, spreads, and other crediting parameters are different concepts and do not represent a guaranteed return or prediction of future performance.

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Illustrative Scenario

Illustrative only. Hypothetical calculations use explicitly supplied assumptions and do not represent actual, expected, forecast, or guaranteed returns.

FRIDAY
Ask FRIDAY about current market conditions or strategy parameters.
FRIDAY Market Intelligence

Research markets, understand strategy changes, and prepare advisor insights.

● FRIDAY IS SPEAKING
Research Topics
FRIDAY Research Queue
Research Result
Select a research topic or ask FRIDAY a question to begin.

AI Scheduler UI Ready

Lead-to-appointment execution — Audience → Campaign → Outreach → AI Dialer → Qualify → Book → Follow-Up.

Quick Start
1
Build Audience
Upload a CSV or pull contacts from CRM to create your calling list.
2
Pick a Script
Choose or create a call script to guide your conversations.
3
Start Dialing
Call leads, qualify, book appointments, and set follow-ups.
Dialer Status
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Checking…
CRM Connection
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Lead Queue
0
No leads loaded
Today's Calls
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Appointments
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Follow-Ups
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Lead-to-Appointment Workflow
Audience → Campaign → Opening Email → SMS → AI Phone Call → Qualify → Book Appt → Confirm → Follow-Up
Marketing Studio creates the content. AI Scheduler executes the lead workflow. Both work together through governed FRIDAY command paths.

Marketing Studio checking...

Unified content engine. Checking connection...

AI CMO COMMAND CENTER

Autonomous Content & Marketing Engine

ACTIVE ENGINE

FRIDAY automatically orchestrates multi-channel marketing campaigns, SEO blog posts, client nurture sequences, and lead capture funnels. Select Create to launch new content or Library to review generated assets.

Content Engine
Connected
FRIDAY Content API
Content Formats
10 Types
Blog, Email, SMS, Social...
Governance
Review Queue
Hold before publish
Quick Launch Content
Recent Activity
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FRIDAY Voice checking...

AI Dialer Command Center — Call, qualify, follow up, and book appointments with FRIDAY.

Open ElevenLabs ↗
Dialer Status
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Checking…
CRM Connection
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Calling Number
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Not Configured
Today's Calls
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Conversations
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Appointments
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Follow-Ups
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Lead Queue
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Knowledge Center

Search products, scripts, playbooks, SOPs & compliance with AI.

Training Center checking...

Advisor development pipeline. Checking connection...

Recruiting Center checking...

Prospect, interview, license & onboard new agents.

DIA WealthBridge Academy checking...

Structured curriculum, lessons, and certifications for advisor development.

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Automation Center checking...

Your running workflows and orchestration health.

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Integration Health

Canonical, evidence-based status from FRIDAY's integration-health engine. A system is GREEN only with proven, recent execution + verification — never from configuration or an HTTP 200. Overall: …

GREEN = live & verified · YELLOW = configured/degraded/stale · RED = broken · BLOCKED = external prerequisite · UNKNOWN = not yet verified

Command Center

One-click AI actions across your whole business.

Mission Control

Nothing launches on its own. Every CRM write, booking, and message is held in the Review Queue until approved.

Executive Briefing
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One-Click Actions
Review Queue
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Settings & AI Memory checking...

FRIDAY personalizes to you over time — writing style, sales approach, preferences.

Connected accounts
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Recent Memory
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Plan & Credits

Plan & Credits

Plans and credit packs. Billing mode is controlled by the founder.

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Advisors → CRM Access

Per-advisor CRM link mode and status. Founder/admin only.

Data & Learning

Upload documents & CSVs — FRIDAY learns from them, and pushes contacts to the CRM sub-account you choose. client-side preview · live CRM push pending GHL

Upload
Destination CRM sub-account:
Uploaded
Nothing uploaded yet.
CSV Preview
Upload a CSV to preview & map columns.

FRIDAY Communications Center checking…

Contacts, campaigns, and FRIDAY outreach — all in one place.

Outbound paused — governed. No messages, calls, or campaigns are being sent. Drafts, history, and configuration remain available.
FRIDAY Today
Contacts
Timeline
Campaigns
Needs Attention —
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Recent FRIDAY Interactions
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Campaign Status
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← Back to Command Center

Create Campaign

AI-assisted workspace for Create Campaign.

Interface for Create Campaign goes here.
← Back to Command Center

Generate Blog

AI-assisted workspace for Generate Blog.

Interface for Generate Blog goes here.
← Back to Command Center

Generate Video

AI-assisted workspace for Generate Video.

Interface for Generate Video goes here.
← Back to Command Center

Review CRM

AI-assisted workspace for Review CRM.

Interface for Review CRM goes here.
← Back to Command Center

Run Client Review

AI-assisted workspace for Run Client Review.

Interface for Run Client Review goes here.
← Back to Command Center

Launch Recruiting

AI-assisted workspace for Launch Recruiting.

Interface for Launch Recruiting goes here.
← Back to Command Center

Build Funnel

AI-assisted workspace for Build Funnel.

Interface for Build Funnel goes here.
← Back to Command Center

Book Appointments

AI-assisted workspace for Book Appointments.

Interface for Book Appointments goes here.
← Back to Command Center

Generate Presentation

AI-assisted workspace for Generate Presentation.

Interface for Generate Presentation goes here.
← Back to Command Center

Executive Summary

AI-assisted workspace for Executive Summary.

Interface for Executive Summary goes here.
← Back to Command Center

Run Annual Reviews

AI-assisted workspace for Run Annual Reviews.

Interface for Run Annual Reviews goes here.
← Back to Command Center

Send Broadcast

AI-assisted workspace for Send Broadcast.

Interface for Send Broadcast goes here.
⚙
Build with FRIDAY
Founder-only engineering command intake. Nothing starts without your yes, and nothing is ever merged or deployed from here.